Bringing venture-backed marketing experience to mission-driven companies
Hi, I'm Nicole. I help mission-driven organizations and local businesses get tech-grade marketing strategy, communications, and fundraising support without the enterprise price tag.
12+
Years Marketing Experience
20+
Organizations Helped
$1B+
Venture-Backed Fundraising Supported
Trusted by teams at
About Me
From startups to social impact
I spent over 12 years in tech helping startups go from scrappy to acquired, learning exactly how to make businesses visible and profitable.
But I noticed the people doing the most meaningful work in their communities were often the most under-resourced. Local businesses, independent business owners, and mission-driven organizations were creating real impact with a fraction of the support.
That didn't sit right. So I chose to shift my work toward the people who actually need it.
I am stubbornly creative, relentlessly resourceful, and not afraid to be a little unconventional. In marketing, different isn't a liability. It's the advantage. With a background in startups, I've made tight budgets do things people said were impossible. And I'll do the same for you.
I bring the experience to know what works, and the ingenuity to make it work harder.
What I Do
Services built for mission-driven work
Every brand is different. That's the point. My work isn't about checking boxes or only scaling effort based on your budget. I form a relationship with you to understand your unique brand and craft the smartest, most creative way to achieve your goals with what you have.
Marketing Strategy
I find the highest-impact path for your unique business, from positioning to growth, then execute lean.
- Clear, differentiated positioning
- Content that stretches further
- Social built for resonance
- Email that builds relationships
- Lean growth experiments
Communications
Your story is your leverage. I help you shape it to be clear, compelling, and adaptable across everything you do.
- Cohesive messaging across channels
- Website copy that earns and converts
- Focused PR strategy
- Crisis comms grounded in clarity
- Internal comms that align teams
Fundraising Support
Fundraising isn't just asking - it's making people believe. I help you do that with clarity, credibility, and intention.
- Focused, convincing pitch decks
- Standout grant narratives
- Personal, considered donor comms
- Campaign strategies built on momentum
- Impact storytelling that feels tangible
Selected Work
Proven results from startup businesses
Turning Coda's Re-Launch into Revenue
Led GTM for Coda 3.0's $20M launch. Turned 100+ product features into clear value stories that reversed revenue decline.
Building a Brand Through Advocacy
Built influencer-led campaigns that drove awareness and revenue. Launched the company's first Customer Advisory Board and events that turned customers into advocates.
Scaling Through Strategic Partnerships
Led product and partner marketing for Segment's AWS partnership, driving revenue through co-marketing, marketplace presence, and affiliate programs.
Testimonials
Don't take my word for it
“Nicole's brilliance lies in her ability to flip between strategy and tactics while centering the team. She doesn't stop until the job is done, and her direct reports grow visibly under her guidance.”
Ben Huynh
Revenue-driving narratives for B2B startups, Ex-PMM for 3 Unicorns
Let's Do Great Work Together